Fendi Fall campaign

After one more weekend road trip (I’ve had quite a few this summer) I can’t say I’m well rested for a new work week, but I sure have the satisfaction that it was worth it. I still have a couple of destinations to check off my summer travel list and one of them is a beautiful vineyard in the south of our country that I’ve wanted to visit for quite a while.

Which leads me to Fendi’s fall campaign featuring Joan Smalls, photographed by Karl Lagerfeld and styled by Charlotte Stockdale. Shot somewhere on the hills of Chianti, at about 40 km outside of Florence, in a landscape of olive and cypress trees and a former vineyard, I can’t picture a more perfect location for an autumn campaign and for highlighting the colours and textures of the luxurious bags and sophisticated looks of the Roman fashion house. Beautifully evoking the Italian heritage of the brand, this is one of the few campaigns of the new season that have caught my eye.

I wish you a wonderful new week!

sources: Fendi and WWD

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