Photos: Classiq Journal
In this world of fast, SAYA’s regard for detail and wellbeing and nature inspires us to go slow. The story of SAYA Designs started from the desire to make something unique yet functional, something creative yet supporting a bigger cause. A beauty brand that works with nature, based on the idea of interfering as little as possible and, by taking the time to observe, learn and listen, letting nature give us what works well for us.
Born in Indonesia, a place that founder Victoria Jones chose because of the environment, sense of community and business mindset, SAYA is fundamentally part of its surroundings. From bearing an Indonesian name (SAYA means ‘I’ or ‘my’ depending on your turn of phrase, Victoria told me), to having its hair accessories carved by hand by artisans of Bali from root wood salvaged from abandoned plantations and using as design inspiration the forms and rhythm of nature, reflecting the flora of the region, sustainability is built into the SAYA culture. But the result is more than responsible design and natural beauty, it’s an ode to local nature and culture, and to yourself and your wellbeing.
A respectful exchange, a communion with nature is at the core, an ethos that is carried on throughout their entire range of products, from the organic hair oils, to the wooden hair brushes. Wooden combs and accessories help to reduce anti static, breakage and damage to hair, unlike plastic and metal, and the porous nature of wood absorbs and redistributes your natural oils and maintains healthy hair continuously through your wash cycle. The hair oils are made with 100% certified organic ingredients. A beauty product made with natural ingredients has personality and life in it, and is, in turn, deeply nourishing and moisturising for your hair and skin. And even the box packaging is fully recyclable, handmade from papaya fruit pulp and vegetable inks, which, once used, can be placed in the food compost. Everything in SAYA’s making and aesthetic makes you feel good about yourself and the planet.
Of the many lessons we’ve learned this past year, one that hit home for many was that too many things still lacked ease and casualness, which made us yearn for a spirit of familiarity that was more personal and comforting. The SAYA products, functional and organic, that can be used daily and feel relevant in the long run, echo that spirit, leaning toward nature’s endless care and one’s renewed need to remain authentic.
To be beautiful means to be yourself. Being with your family, being in nature, feeling the sea breeze in your face that quietly whispers summer stories of play and adventure… that’s when you are feeling beautiful in a natural way, that’s when you radiate kindness and beauty from within. The way one experiences SAYA Designs is a connection with oneself. Self-care is the purest form of beauty and it must be practiced daily. Each SAYA product seems designed around a little daily ritual – accentuating what you love about yourself while unapologetically prioritising looking after your skin and hair in a nurturing and caressing way – that brings you closer to your inner self and your body. It feels soothing and calming, just like the soft blend of chamomile and lavender hues, grounded by the cedar wood base in the soothing hair oil, feels in your hair not just on a perfect day, but on any given day.
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