Shirt Stories: Sunad

Shirt Stories Sunad 

You always notice the person wearing a great shirt. A classic that, for me, holds just as much appeal as a great pair of jeans. Shirt Stories is about others who feel the same, women and men, and who wear it well, and about the makers set out to perfect this timeless piece.

 
It’s all about the shirt. That’s what the Spanish brand Sunad is set out to do: make and perfect the classic shirt. Made in Madrid, using only natural fabrics and Mallorca-sourced buttons, Sunad redefines slow fashion. Not only is it an ethical brand, but it only makes shirts. “If you end up doing a million things, you don’t perfect on the one thing,” Ana Marroquín, one of the co-founders of Sunad (Paloma Canut is the other one), said in an interview in The New York Times’ T Magazine. Should there be any other categories added to the line, they will take inspiration from their signature shirt, like the jumpsuit in this spring’s collection.

Each named after a desert (the name Sunad is in fact an acronym of the word “dunas”, which means “dunes” in Spanish), the shirts are a play on masculinity and femininity through form and colour, well-tailored styles and delicate fabrics. They take the best of the two worlds and add a little mystery, too, evoking the free spirit of the wind in the desert, the sun, the dunes, the history…
 
Shirt stories Sunad 
I have this photo of Lauren Bacall on the set of The African Queen when she accompanied Bogie on the film’s location, in Africa, and she is wearing a safari shirt (you can see it on Instagram). Sunad’s reportedly best seller, the Sahara Desert, with its safari-style, short sleeves, boxy shape and nostalgic feel, reminded me of that exact image of Lauren. I think she would have been a great ambassador for the brand. I think she was he kind of woman Sunad references: cool, with a natural sense of independence and self-confidence, and a strong set of values to back that up, and a healthy dose of understated femininity to temper her tomboy-ish attitude.
 
Shirt Stories Sunad

Shirt stories Sunad

photos: Sunad


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