Shirt Stories: Chloe Lonsdale

Shirt stories Chloe Lonsdale 

You always notice the person wearing a great shirt. A classic that, for me, holds just as much appeal as the perfect pair of jeans. Shirt Stories is about others who feel the same, women and men, and who wear it well.


 
Perhaps I should better say “jeans and shirt” stories, because not only does Chloe Lonsdale impart this line as her signature look whenever asked to streamline her style, but as the daughter of Tony Lonsdale, founder of the 1970’s denim chain The Jean Machine, and goddaughter of Tony O’Gorman, founder of the denim label Made in Heaven, which she rebranded M.i.h Jeans and relaunched in 2006, one can safely say that she has been surrounded by denim her entire life. But, as she was telling W magazine, her love affair with denim truly began at 14 years old, when she discovered her dad’s trunk of jeans in the attic, full of old, classic stock from the 1970’s and collectors Silver Tab Levi’s. From that day, she wore his jeans every day for three years. If that isn’t denim love, then I don’t know what is. Chloe embodies the true blue jeans spirit and it seems this, too, is something that runs in her family, as she names her mother, who was the original model for the brand in the seventies, as her denim icon and muse: “no woman looks better in jeans and t-shirt than her.”
 
Shirt stories Chloe Lonsdale 
In Chloe’s case, however, it is the shirt she instantly pairs with her favourite pair of denim. “Jeans, a white shirt and Converse”, or “a classic pair of vintage jeans with a crisp white oversized shirt, always” (and how about the denim-on-denim-with-heels statement she makes above?) is her usual answer. Here is one lady to my liking! And, to round things up, her idea of dressing up is a silk shirt and lipstick, unless there is some sort of occasion that doesn’t allow jeans. Now she really speaks my language! I love to see a woman so comfortable in her own skin who develops a signature and runs with it. This kind of authenticity and effortlessness are at the core of the vision she projects on her brand, too. To instantly feel cool in what you wear.
 
Shirt stories Chloe Lonsdale

Shirt stories Chloe Lonsdale 
photos: 1-Nathan Pask / 2-M.i.h. Jeans / 3-We Are Design Bureau / 4-Laura Braun, The Telegraph / 5-Style Nest


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