Mary Jo Matsumoto debuts day bag line

Designer Mary Jo Matsumoto‘s debut day bag collection is a beautiful marriage between classic designs and fabulous, fresh colours. From chic clutches and softly structured totes to fancy shoppers, the collection feels timeless and modern, a laid back luxury, reminiscent of Mary Jo’s native Laguna Beach and Pacific West Coast. Highly selected leather, fine craftsmanship, incredible attention to detail and colour, all these elements make the collection hard to resist.

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What I love the most about this line is that Mary Jo’s beautiful creations, inspired by the ethereal nature, surf culture and lifestyle in sunny Southern California, are so universally appealing and I can perfectly picture the bags worn anywhere in the world. A quality achieved due to the elegant designs and the wonderful use of colour, whether entirely tinted in bright shades of turquoise, sea-foam, mint or sodalite blue, with only subtle pops of colour (with details such as piping, tassels or handles), or in vibrant, fashionable colour-blocking.

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My personal favourites are the Balboa Island white clutch, the Thalia Street caramel shopper, the Ritz Cove oversized clutch and the Newport Harbor oversized clutch (you know I’m a clutch girl), but I am sure you will find all the other styles equally covetable too.

I hope your week is off to a wonderful and stylish start!

photos: Mary Jo Matsumoto

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14 Responses to Mary Jo Matsumoto debuts day bag line

Meghan @ Wishful Thinking wrote on
--> 9 April 2012 at 10:50 am

Oh the pink clutch must be mine! What a gorgeous way to start the day!
Dawn {The Alternative Wife} wrote on
--> 9 April 2012 at 2:48 pm

I’ve been anxiously awaiting it’s arrival!!! I’m head over heels for it, no surprise 🙂

Happy Monday, Ada! xoxo
Amanda wrote on
--> 9 April 2012 at 4:23 pm

Love, love that caramel shopper. Such complimentary colors!
Maria at inredningsvis.se wrote on
--> 9 April 2012 at 6:35 pm

Thanks:) My easter has been very nice so far. Did you do something fun this weekend?
If you like bedrooms I have a bed special this week in my blog:)
I wish you a great week.

LOVE Maria
Tamra {ever swoon} wrote on
--> 9 April 2012 at 6:40 pm

Wow, I didn’t realize she launched a new line! I love those fold over clutches. The colors are perfect for the season!
alexa wrote on
--> 9 April 2012 at 6:56 pm

I LOVE Mary Jo and oh my gosh look at that new line! The colors are amazing! Well done Mary Jo! Thanks for featuring, Ada! xoxo
Mary Jo wrote on
--> 9 April 2012 at 8:20 pm

Dear Ada, thank you so much for this lovely review of my new line. It means so much to me that you like it, as I admire your fashion sense so much! Hope you have a wonderful week!

xo Mary Jo
- classiq wrote on
  --> 9 April 2012 at 8:54 pm
  
  Thank you for your kind words, Mary Jo. 🙂 The collection is beautiful and I hope it gets the attention and buyers it deserves. 🙂
sandy@oohlafroufrou wrote on
--> 9 April 2012 at 8:23 pm

Happy Monday, Ada! Mary Jo is a darling, love her and love her bags {and well, everything she does!} … don’t you think the way those little blue tassels peek out from the white clutch is so eyecatchingly pretty? Adore! Thanks so much for stopping by to see me, darling!

Sandy at Ooh La Frou Frou
https://oohlafroufrou.blogspot.com
LatteLisa wrote on
--> 9 April 2012 at 11:48 pm

I have a bit of a crush on the one in the bottom left corner,
correction, I’ve fallen flat for it!
Audrey Allure wrote on
--> 10 April 2012 at 3:49 am

Such beautiful bags!
Rachel {little bits of lovely} wrote on
--> 10 April 2012 at 9:03 am

Those tassled clutches are so lovely + I adore all of the bright + vibrant colours! xx
Priscilla Joy wrote on
--> 10 April 2012 at 4:48 pm

Great summer bags Ada.
Have a wonderful week. xx
fashionsensitive wrote on
--> 10 April 2012 at 5:11 pm

Pink and blue clutch! that’s me, for sure, Ada! And with my new black, white and “butter cream” items, it will make wonders! Thanks for sharing :*