Jeans: beyond fashion

Europe invented haute-couture, but America invented blue jeans. The symbol of democracy in fashion. Practical yet sexy, simple yet versatile, there’s nothing compared to them. They win over generation after generation with the patience and power of a true classic and with the enthusiasm of a modern piece.

I know women for whom the perfect pair of jeans means more than the perfect little black dress. They are incredibly appealing to any age and have reached the height of fashion serving even as a comfortable alternative to corporate tailoring. The classic straight-legged, the rock-chic skinny style or flared type, in elegant indigo, black or white or sophisticated wash, they are a wonder of fashion and the bedrock of my wardrobe.

During the late 60s and the 70s designers such as Yves Saint Laurent began using denim for their ready-to-wear collections. Calvin Klein made America’s first pair of designer jeans in the mid-1970s and Ralph Lauren and Giorgio Armani soon followed. As editor of US Vogue in 1988, Anna Wintour’s first cover was a pair of Guess stonewash jeans teamed with a Christian Lacroix bejeweled top.

Jane Birkin is said to have worn jeans like nobody else. Vogue named her the queen of denim. She didn’t even wear designer jeans and she was often spotted in one favourite pair. At 64, she still finds them irresistible.







Jeans speak of James Dean, of Marlon Brando, of Bruce Springsteen, they speak of the American style which has inevitably become part of everybody’s life.


images: 1,6- Mih Jeans spring-summer 2011 lookbook / 3,4-source unknown / 5,7-Vogue Paris, via Knight Cat / 8-Hilary Rhoda Vogue Russia, November 2010, photographed by KT Auleta, styled by Brian Molloy / 9,10-Raquel Zimmermann by Terry Richardson for Vogue Paris, September 2007 / James Dean in Lee Jeans in Rebel Without a Cause / cover Born In The USA, Bruce Springsteen



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