Hermès, the art of telling stories

The ever fascinating world of the Hermès ad campaigns. I’ve selected my summer favourites just to have them at hand to admire and let myself captivated by their magic over and over again. Does anyone do it better than the house of Hermès? In a sea of rarely breakthrough fashion advertisments, they always try something new. I like that. Their campaigns are always narrative, it’s either imagining life as a tale, with Karlie Kloss seen here as Alice in Wonderland and Cinderella…or seeking inspiration in the vibrancy and heritage of amazing India, with a pathway of zillions of flower petals and brightly painted elephants…a different story unfolds every year. It’s a piece of fantasy, a taste of their passion for authenticity and excellent craftsmanship passed down through generations. Beautiful.


photos: 1,2-Hermès ss 2010 campaign, Karlie Kloss photographed by Paolo Roversi, styled by Jacob K./ 3,4-Hermès ss 2009 ad campaign, Angela Lindvall photographed by Darius Khondji/ 5,6,7-Hermès ss 2008 ad campaign, Lakshami Menon photographed by Thierry Le Gouès/ 8,9-Hermès ss 2006 ad campaign, Gemma Ward photographed by Greg Kadel/ 10,11,12- Hermès ss 2000 ad campaign photographed by Philippe Cometti/ link

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