Inspired by the Ancient Egyptian concept of truth and harmony, Maiyet was born from the idea of creating a new model for luxury fashion, a socially conscious brand that would combine elevated design with rare skills from unexpected places, mostly craftsmanship from developing economies. Working with remarkable artisans and exceptional raw materials: carved-block printers in Jaipur, India; batik in West Java, Indonesia; lost-wax cast jewelry from Medellin, Colombia; poured brass and carved horn and bone jewelry in Nairobi, Kenya; hand-spun, hand-woven cashmere from Kashmir, Maiyet (co-founded by human rights lawyer Paul Van Zyl, Daniel Lubetzky and Kristy Caylor) is pioneering a new luxury, one that puts price on artisan quality and ethics, sourcing talent in regions that need to increase the value of their work. The kind of fashion I would like to have my name related to.
The brand showed their Spring 2013 collection in Paris last week and for their fall campaign Daria Werbowy was photographed in the Chyulu Hills of Kenya by Cass Bird: she is all natural, beautiful and authentic, as if in sync with the values Maiyet stands for. These gorgeous photos were the ones that made me look a little deeper and discover the brand and its story. Below you can watch the campaign video. There is also a special section on the Maiyet website where you can watch the artisans at work.