Capturing the essence of fall fashion

There’s no fashion season I love more than autumn, when the imagination truly reaches new heights. I love the crisp mornings and warm days, just as they’ve been so far this September, when you rely on transitional pieces like blazers or trench coats and a scarf. And then, as autumn settles in with shorter and colder days enveloped by fog, you turn to layers of wool, heritage knitwear, suede and tweed, equestrian boots, gloves, caps and hats, in beautiful earthy tones. The possibilities of mixing and matching are endless. There is no risk of a shortage of femininity either: a silk dress paired with a knitted cardigan or a sharp tailored wool coat will always ensure one of the most refined looks.

This is the genuine fall elegance, of a countryside inspiration, that always wins me over and this is exactly what Craig McDean beautifully captured in this Tommy Hilfiger advertising campaign. I like the idea of fashion family, the feeling of preppy heritage, cosiness and belonging it transmits, continuing the narrative story of the past several seasons. “The Hilfigers are up to their usual shenanigans with a quirky take on a classic hunt club. There’s no better setting to highlight the town meets country inspirations, sporting life influences, and military detailing of the fall 2012 runway collections” says the designer.

photos by Craig McDean, styled by Karl Templer, via

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