There’s no fashion season I love more than autumn, when the imagination truly reaches new heights. I love the crisp mornings and warm days, just as they’ve been so far this September, when you rely on transitional pieces like blazers or trench coats and a scarf. And then, as autumn settles in with shorter and colder days enveloped by fog, you turn to layers of wool, heritage knitwear, suede and tweed, equestrian boots, gloves, caps and hats, in beautiful earthy tones. The possibilities of mixing and matching are endless. There is no risk of a shortage of femininity either: a silk dress paired with a knitted cardigan or a sharp tailored wool coat will always ensure one of the most refined looks.
This is the genuine fall elegance, of a countryside inspiration, that always wins me over and this is exactly what Craig McDean beautifully captured in this Tommy Hilfiger advertising campaign. I like the idea of fashion family, the feeling of preppy heritage, cosiness and belonging it transmits, continuing the narrative story of the past several seasons. “The Hilfigers are up to their usual shenanigans with a quirky take on a classic hunt club. There’s no better setting to highlight the town meets country inspirations, sporting life influences, and military detailing of the fall 2012 runway collections” says the designer.
photos by Craig McDean, styled by Karl Templer, via fashionologie.com
I just packed away my bright summer shirts and pale skinny jeans so this post came at the right time. I had a feeling this was Tommy Hilfiger from the first picture – the men’s collection really stands out for me here. I love the cosy, chunky jumpers in contrast to the sharp tailored jackets.
Beautifully crafted clothing! American classic:)
Love these pictures! I am getting ready for fall too, love the dark, but warm colors of this season xoxo
What a stunning campaign!
Abbey x
It really is a beautiful campaign. I only saw the bottom photo so far, but loved the feel very much. x
I really like their new campaign, the autumn colours really lure me in. Well I think all the TH campaigns are beautiful. I love that family concept they’ve created, there is so much to see it one ad and the photos are of course beautifully taken.
Hi Ada, darling … I love the Tommy Hilfiger ads too … and you’re right, what season has more beautiful clothes than autumn .. warm, soft, chic … always after a summer season of wearing little whisps of clothing in order to stay cool, fall is always a welcome and an oh-so-luxurious-feeling season! Thank you for stopping by to see me, for your compliment on the book illustration and birthday wishes! All of the love from my blogging, twitter, facebook and instagram friends truly made the day so delightful! ~Sandy
SANDY M Illustration
http://oohlafroufrou.blogspot.com
Oh I have been loving this campaign. Am so looking forward to our autumn trip in Europe.
love this. some of the hilfiger campaigns are a little too “fratty” for my tastes, but this one is elegant. has me dreaming about a new pair of riding boots!
I so often find myself wishing I lived in a Tommy Hilfiger campaign…
Andrea x
Great photo selection. Like you, I too appreciate the family and heritage “vybe” these photos give every new season. But have you noticed that other brands are using this same concept in their new campaign shoots? Oh well. Guess greatness is always bound to be imitated.
Yes, I have noticed this direction at other brands too.
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