Capturing beauty #26

josie borain by bruce weber-ralph lauren campaign 1984

“We shared a sensibility about rusticity and earthiness and that clothes were about living. The advertising campaigns became the movies in print. It wasn’t about seeing a man or a woman posing against an anonymous backdrop, but seeing him or her in a life doing something you could relate to or dream about.” Ralph Lauren, in his book, Ralph Lauren, about Bruce Weber and the RL ad campaigns

photo: Bruce Weber. Josie Borain, Hawaii, Ralph Lauren campaign 1984 (scanned by me from the book Ralph Lauren, by Ralph Lauren)


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