Capturing beauty #26

josie borain by bruce weber-ralph lauren campaign 1984

“We shared a sensibility about rusticity and earthiness and that clothes were about living. The advertising campaigns became the movies in print. It wasn’t about seeing a man or a woman posing against an anonymous backdrop, but seeing him or her in a life doing something you could relate to or dream about.” Ralph Lauren, in his book, Ralph Lauren, about Bruce Weber and the RL ad campaigns

photo: Bruce Weber. Josie Borain, Hawaii, Ralph Lauren campaign 1984 (scanned by me from the book Ralph Lauren, by Ralph Lauren)

This entry was posted in Capturing Beauty and Then Some, Fashion, Fashion Photography . Bookmark the permalink.

2 Responses to Capturing beauty #26