29 January 2013

Be aware. Not just wear

If you have been reading my blog for a while, you must know how much I love t-shirts. I can not imagine my wardrobe, or the modern woman’s wardrobe as a matter of fact, without them. The t-shirt is one of those understated things that accompany us throughout our lives. But finding the right one, or better yet, a statement one, that’s the difficult part.

Designer Alina Petcan does even more than that. Her “Be aware. Not just wear” t-shirt collection is a concept that aims to transmit an artistic message through fashion, making the wearer aware of the Romanian artistic values. The collection is an experiment of conscience and culture, that took shape out of Alina’s desire to make something different and from her passion for art and culture. The prints on the t-shirts are reproductions of famous Romanian paintings and my favourites are the two in the campaign, Nicolae Grigorescu’s Ciobănaşul cu turma de oi (Little shepherd with sheep) and Ștefan Luchian’s Anemone (Anemone Flowers). I like the campaign very much too, featuring actress Ana Ularu and photographed by Adrian Anechitoaie, it’s like a metaphor for individual identity.

The t-shirts can be purchased from the showroom on 33 Dimitrie Onciu Street, Bucharest, or by leaving a message on the Alina Petcan Facebook page or in the contact section on the site.

photos: Adrian Anechitoaie, “Be aware. Not just wear” campaign; courtesy of Alina Petcan

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6 Responses to Be aware. Not just wear

  1. LittleRus wrote on
    --> 29 January 2013 at 11:32 am

    Must admit I do adore the tees with this style of print on them – so nice to wear one to match the way I feel. Thank you for the intro, darling. x

  2. LatteLisa wrote on
    --> 29 January 2013 at 12:07 pm

    Thanks for the introduction. I like the name of the campaign and I would love to have the t-shirt in the top photo in my wardrobe – love it.

  3. Caterina - Not Just A Pretty Dress wrote on
    --> 29 January 2013 at 12:44 pm

    Dear Ada, I am another big fan of printed tee because they can add a playful touch to any ensemble. Thank you for the introduction to this designer! (BTW, I can finally comment on your blog, technical issues solved!)

    • classiq wrote on
      --> 29 January 2013 at 12:50 pm

      Actually, my blog was hacked yesterday. But I’m glad it’s finally up and working again. I am sorry for all the inconveniences.

  4. fashionsensitive wrote on
    --> 29 January 2013 at 1:45 pm

    Hey, Ada, I feel the need lately to wear large jeans and I think that t-shirt in the first image is perfect for the new me. Nice to find out about this Romanian designer, I knew nothing about her 😉

  5. christine | The Plumed Nest wrote on
    --> 29 January 2013 at 11:23 pm

    i need to invest in some good t-shirts, i do love them too. these ones are great and i am so intrigued by the concept behind them.