I was just wondering which celebrity was going to be next in Louis Vuitton’s Core Values advertising campaign. It’s none other than Angelina Jolie photographed by Annie Leibovitz, of course. In a traditional wooden boat, in the luxuriant lakeside landscape of Siem Reap province in Cambodia, the country that changed the course of her life back in 2000 and where she began her humanitarian work, Angelina is more natural than I’ve ever seen her: barefoot, wearing her own clothes, no make-up (update: or barely there, lol), with her own Louis Vuitton Alto holdall in Monogram canvas right next to her. I understand that this model is no longer in production, but they’re considering of re-editing it.
I love the personal approach of these Core Value campaigns started a few years ago, through which the legendary brand returns to one of its fundamental values: the art of travelling (after all, Louis Vuitton’s heritage consists in the monogrammed travel bags) defined as a personal journey, a journey of discovering or re-discovering yourself, an enriching and sometimes life-changing experience.
credit: courtesy of Louis Vuitton